Case Study - Building a Smarter Brand for Orange County’s Tech Integration Experts
App-Leo delivers cutting-edge IT and AV solutions for contractors and builders — but their online presence didn’t reflect their technical depth. Blendly helped them build a cohesive identity, a professional website, and SEO foundations that now attract the right clients.
- Client
- App-Leo
- Year
- Service
- Brand identity, Web development, SEO
App-Leo: Connecting Construction with Technology in Orange County
Challenge
App-Leo had built a solid reputation in the construction ecosystem, providing integrated IT, AV, and smart-home systems for both residential and commercial projects.
But despite years of experience and hundreds of completed jobs, their brand lacked clarity. Their visual identity was inconsistent, their old website didn’t showcase the breadth of their services, and they were nearly invisible in local searches — especially for high-intent keywords like “Orange County AV installation” or “structured cabling contractor OC.”
They needed a credible, professional presence that matched the quality of their work and spoke to the right audiences: contractors, developers, and homeowners.
Approach
Blendly stepped in to unify App-Leo’s brand story — combining clean design with local authenticity.
We started with:
- Brand Identity: a refined logo and color system evoking precision, technology, and trust — designed to feel at home in both construction and tech settings.
- Web Design & Development: a new website structured around clear service pages (Commercial, Residential, Smart Systems, and Software Development) with conversion-focused layouts.
- SEO Optimization: on-page improvements, content alignment with OC-based search intent, and keyword targeting around “IT & AV installation,” “contractor tech solutions,” and “Orange County smart home systems.”
The tone, imagery, and UX were carefully chosen to bridge their two audiences: technical professionals and design-conscious homeowners.
Results
In just a few weeks after launch, App-Leo went from an under-the-radar local installer to a professional, discoverable brand within the OC tech-construction ecosystem.
- Complete rebrand and website built in 4 weeks
- +180% increase in organic visibility within 30 days
- Local ranking improvement for targeted OC searches
- Higher-quality inbound leads from commercial contractors and developers
- Established a credible digital foundation for future expansion into SoCal and beyond
- Brand identity
- Web design
- SEO
- Messaging
We came to Blendly with only a concept and product screenshots — no brand, no site, no visibility. In just weeks, they helped us shape a clear identity and launch a professional website that now drives organic traffic and trust. It finally feels real.
- From kickoff to full launch
- 4 weeks
- Increase in organic visibility
- +180%
- Ranking for OC contractor keywords
- 1st page
- Growth in qualified inbound leads
- 2x