CRS Construction: Building a Brand that Feels Like Home in Orange County

Challenge

CRS Construction, a kitchen and bathroom remodeling specialist based in Orange County, came to us with no clear brand identity or online visibility. Despite years of quality work and satisfied clients, the company struggled to convert visitors into leads. Their visual identity felt inconsistent, their website underperformed, and competitors were dominating search results locally.

Approach

Our goal was to help CRS anchor its brand in the Orange County landscape as a trusted, modern remodeler. We started by reshaping the brand from the ground up, creating a new logo, color palette, and messaging that reflected craftsmanship, trust, and a contemporary touch. Once the brand foundation was in place, we built a digital strategy combining:

• SEO optimization with a complete keyword study, on-page improvements, and new service pages focused on “kitchen renovation OC” and “bathroom remodel OC”.
• Google Ads campaigns designed around local intent, with optimized landing pages and lead-tracking setup.

Impact

Within weeks of launch, CRS saw a 200% increase in website traffic and a steady flow of qualified leads through the new ad campaigns. The refreshed identity now positions CRS as a recognizable name in the Orange County renovation market, professional, reliable, and distinctly local.